What's the value of a name? “LEC”
Global athletes possess a unique platform that extends far beyond the boundaries of their respective sports. Leveraging their brand, they can transcend the realm of athletics and delve into the lucrative world of consumer products. One of the most potent strategies in this pursuit is using their names as the cornerstone of their brand identity. This approach infuses their products with authenticity, credibility, and a direct connection to their persona, ultimately amplifying their reach and resonance with consumers.
Consider the iconic basketball superstar Michael Jordan, whose global "Jordan" brand has become synonymous with excellence both on and off the court. By attaching his name to a line of sneakers, apparel, and accessories, Jordan transformed himself into a global icon and his brand into a multibillion-dollar empire.
The newest athlete to do this is Charles LeClerc, debuting his low-calorie ice cream using his leaderboard initials, "LEC." With the tagline "Why resist?" and Charles opting to use himself in the promotional materials, he has used his popularity for a product he likes and enjoys. The global ice cream market is an $80 billion market. Could a brand like "LEC" take a slice of the massive market like Jake Paul and KSI did with Prime?
World-famous soccer star Cristiano Ronaldo created a nine-figure brand diversified into fashion, fragrance, and even hospitality ventures.
Tennis champ Maria Sharapova built a candy business valued at nearly $200 million.
Tom Brady built the Brady Brand and TB12, which was recently acquired by NoBull and merged into a nine-figure athletics brand.
There is big money in using your name as a brand.
The power of athletes using their names as consumer brands is undeniable. By harnessing their personal stories and touches, they can create products that transcend mere merchandise, embodying the essence of their identity and resonating deeply with consumers individually. In doing so, they build profitable businesses and cultivate lasting connections with their fans, cementing their legacy on and off the field of play.
